In January 2009 MYTV launched as
Cambodia’s first-everyouth channel and it launched with Cambodia’s first-ever live reality television programme,
Cellcard Star. Cellcard Star was a huge success. Thousands of Cambodia’s young people attendedthe live weekly
concerts at Phnom Penh’s Chenla Theatre and tens of thousands more cast their SMS votes to choose who would take out the grand prize.

These were activities that they perform on the stage at CHENLA.

This was the only one occasion that they will pass or fail from their voting.